engage Local Audiences with increased Online Presence
Our Local Search Marketing Strategy
Getting Ranked in Local Results
For most locally based searches, you’ll see a map with three businesses below. We call this the local 3-pack. This is where you want your local business to be displayed.
Why?
Because these three businesses are above the regular organic search results, and the higher you rank on the page, the more clicks and calls your business will get.
Also, the local 3-pack shows the business name, a prominent red marker for the position on the map, address, phone, website links, driving directions, hours, and reviews. Those star ratings draw the eye’s attention.
This is prime Google real estate!
Our Local search marketing strategy includes the following six factors…
- Google My Business
- Reviews
- Citations
- Inbound Linking
- On-Page SEO
- Removing Competitor Spam
Your Google My Business page is as important to your local search rankings as your website! Because of this we perform Google My Business SEO each month, including:
- Choosing the Best Categories
- Crafting your Description and Services
- Setting Hours, Messaging, and Q&As
- Adding Photos
- Weekly Google Posts
Tailor-Made Local SEO
Review Management
Reviews can really make or break a small local business. That’s why you need someone in your corner to monitor reviews, help you get new reviews, and deal with the turkeys who post fake reviews.
Businesses with more than the average number of reviews across all review sites bring in 54% more in annual revenue.
Establishing Authority
We Build Your Citations
We submit your company to all major Data Aggregators and hundreds of the most powerful citation sites.
Keyword Research
We find the best keywords for your location and services
Headings & Text
We format the headings and text for users and engines
Titles & Metas
Your pages' titles and meta descriptions are vital to success
Image Optimization
Images are optimized for speed and image search
The core of Search
On-Page SEO
We optimize the title, meta description, heading tags, and images on each page to tell Google and Bing who you are and what you do, so the right visitors find you.
Technical SEO
Errors,
Schema,
Page Speed...Oh My!
We handle all the technical issues on your website, so you don’t have to.
making sense of results
Easy to Read
Reporting
Each month we send you simple, straightforward reporting on rankings, reviews, citations, traffic, conversions, and any paid ad campaign you’re running.
And, we pull out the important points and summarize everything in plain English.
