Full-service marketing for local service pros
Get found on Google, Maps and AI search. We handle it all.
Smart Traffic runs your SEO, website, Google Business Profile, reviews, ads and content as one team. AI search optimization is built into every service, so you show up where customers look now and get back to running your business.
- No contracts, ever
- One client per market
- Helping local businesses since 2007
Search has changed
Your customers aren’t only Googling anymore
They still search Google. They also read the AI Overview at the top, ask ChatGPT who to hire, and check your reviews on the map before they ever visit your website.
Generative engine optimization (GEO) is the work of making sure those AI tools know your business, trust it and name it. We don’t sell it as a separate add-on. It is part of everything we do, from your Google profile to your website, and your monthly report shows the visits AI tools send you.
How AI search optimization worksGoogle search
The organic results and the AI Overview that now sits on top of them.
Google Maps
The map 3-pack, where most local calls and direction requests come from.
ChatGPT & AI assistants
ChatGPT, Gemini, Claude and Perplexity, which customers now ask for a recommendation.
Apple Maps
The default map on every iPhone, used by Siri and CarPlay. We claim and manage your Apple Business Connect listing.
What we do
Everything your marketing needs, handled by one team
We take the worry out of marketing so you can get back to what you do best: running your business.
Local Search & Google Business Profile
Show up in the Google map results where local customers call from. We manage your Google Business Profile, reviews and citations every month.
SEO
Search engine optimization is the foundation of everything we do and the most cost-effective way to bring in targeted traffic, leads and sales.
AI Search Optimization (GEO)
Generative engine optimization makes sure ChatGPT, Gemini, Claude, Perplexity and Google’s AI Overviews know your business and recommend it.
Website Design
Fast, mobile-friendly websites that meet accessibility standards (WCAG), built around how your customers search, with SEO and AI search readiness baked in from day one.
Paid Ads
Google, Microsoft, Facebook and other social ads managed to maximize calls and leads within your budget, with every click and call tracked.
Content & Social Media
Articles, Google posts and social content that establish you as the expert, feed your rankings, and give AI tools something worth quoting.
Easier for you
Less work for you, better results
You shouldn’t have to become a marketing expert to grow a local business. Here is how we take it off your plate.
We use AI to do more for you
Research, competitor checks, first drafts of posts and articles, and site audits go faster with AI. That leaves more of our time for strategy, and a person checks everything before it goes out.
One plain-English report
Each month you get rankings, your local map grid, website traffic, AI traffic, calls and form leads, social and reviews on one page, with the important points pulled out for you.
We keep an eye on competitors
When a competitor stuffs keywords into their Google profile or runs a fake listing, we report it and get it removed so the rankings are fair.
One team, one point of contact
Your website, Google profile, reviews, ads and content all go through one team, so you don’t have to coordinate several vendors.
How it works
A step-by-step roadmap to success
Visibility check
We look at where you show up today on Google, Maps and AI assistants, and how you compare with your competitors.
Your plan
Keywords, pages, Google profile fixes, reviews and budget, prioritized by what will bring in calls fastest.
Build & optimize
We do the work every month: your profile, website, content, links, reviews and ads.
Report & refine
A plain-English report each month, and we test and track so we keep what works and drop what doesn’t.
Experience you can depend on
Big or small, we’ve done it all
Whatever your size and however competitive your industry, we have the experience to grow your traffic and your sales.
Google local rankings in New York City, Atlanta, Denver, Chicago, Miami, Dallas, Boston, Austin and more
in toy sales from a $23K paid ad campaign in just 90 days
in sales in 10 weeks for an ecommerce site, using white-hat SEO only
Some of our clients have been with us since 2011, with no contract
What our clients say
Local businesses that grew with Smart Traffic
“I’ve worked with Jennifer for several years now, and she never ceases to amaze me. She has more of an understanding of SEO than 90% of the companies offering these services and is always results-oriented in all that she does. We have seen a huge boost in our exposure.”
“Working with Jenn has been a very good experience. There are many people and companies out there offering SEO services and the like, but Jenn actually delivers. Our rankings constantly improve and she keeps us at the top and on the front page. I am very glad we found her!”
“Jennifer never leaves us out on a limb to figure things out on our own. She goes to great lengths to provide relevant information for our company. Our reputation as custom home builders is spreading due to her hard work and attention to all things SEO-related!”
“Jennifer did a great job helping our site rank much higher and more consistently. She also is a wealth of knowledge in general. If you are looking for someone who knows SEO well and delivers a value for the service, then I would highly recommend her.”
“They consistently work to keep our primary keywords ranking in the top two SERPs. The data provided has real, actionable results – the tactics we implemented on keyword research helped us increase rank volume by more than 200%.”
“We’ve worked with Jenn for more than 2½ years. During that time she has helped our business grow by more than 200%. All areas of marketing have been very successful and with her guidance and attention to detail, we’ve achieved a level of success that would not have been possible without her diligence and hard work.”
Treating your business like our business
A boutique agency with one-on-one attention
Hi! I’m Jennifer Gregory, the founder of Smart Traffic. I started helping small businesses with their marketing in 2007, after building several successful websites of my own.
Over the years I’ve seen small businesses taken advantage of by “internet marketers” and “gurus” just looking to make a buck. So I set out to build a small agency that gives one-on-one attention and over-delivers on a reasonable budget.
No contracts ever
If you like what we do, you stay. If not, you can cancel anytime.
Exclusivity
We never work with your competitors at the same time. We only work for you.
Who we help
Built for local service businesses
If your customers search for you by service and city, we can help. Home builders are our specialty: ask about the Builders 20 Club.
- Home builders & remodelers
- Attorneys & law firms
- Architects & designers
- Contractors & trades
- Repair shops
- Health & wellness
- Auto services
- Professional services
Questions
Frequently asked questions
What is GEO, and do I need it?
GEO (generative engine optimization) is the work of getting AI tools like ChatGPT, Gemini, Claude, Perplexity and Google’s AI Overviews to recommend your business. If customers find you through search, you need it, and it is included in every Smart Traffic service.
Do you require a contract?
No. We have never used contracts with our clients and we never will. If you like what we do, you keep working with us. Some of our clients have been with us since 2011.
Will you work with my competitors?
No. We only work with one business per market, so we are never helping a competitor go after your customers.
What kinds of businesses do you work with?
Local service businesses: home builders and remodelers, attorneys, architects, contractors, repair shops and other businesses that depend on local customers finding them first.
How will I know it is working?
Every month you get a report covering rankings, your local map grid, website and AI traffic, calls and form leads, social media and reviews, summarized in plain English.
Let’s talk
Tell us about your business and get a free visibility check
We’ll look at how you show up on Google, Maps and AI search, and send you a plan to bring in more calls.
- A real person reads every message
- Reply within one business day
- No contracts and no pressure
Prefer to talk? Call or text (801) 513-5579
Thanks! Your message is on its way.
Jenn will get back to you within one business day. Need us sooner? Call or text (801) 513-5579.