Skip to content

Home builder marketing is our specialty

Builders 20 Club

Marketing built for the way home buyers search, from the first Google search to the AI assistant they ask for a builder recommendation.

Get started

Meeting the needs of a specific industry

Home builder marketing is unique

Your target clientele

The builder who creates $2M+ custom luxury homes wants to attract a completely different buyer than a $400K first-home builder. Those buyers consume information differently, spend time on different websites, and need to be marketed to differently.

Design-build or design-bid-build

If you have an architect on staff or a set of plans already created, we need to catch the buyer at an earlier stage than a buyer who already has plans from an architect.

Communities and build on your lot

Being an approved builder in a community lets us market the community itself. If you build on the buyer’s lot, we market that service to people who already own land.

What you get

Everything a builder needs, every month

Google Business Profile SEO

Your Google Business Profile is as important to your local rankings as your website. Each month we choose the best categories, craft your description and services, set hours, messaging and Q&As, add photos, and post weekly to showcase new galleries, blog posts, model homes or events.

Review management

Reviews can make or break a builder. Unlike businesses that see 20 to 30 customers a day, builders may only have 10 to 30 clients a year. You need someone in your corner to monitor reviews, help you get new ones, and deal with the turkeys who post fake reviews.

We build your citations

We submit your company to all the major data aggregators and hundreds of the most powerful citation sites.

On-page SEO

We optimize the title, meta description, headings and images on each page to tell Google and Bing who you are and what you do, so the right buyers find you.

Technical SEO

Errors, schema, page speed... oh my! We handle the technical issues on your website so you don’t have to.

Website & gallery updates

When you’ve completed a build and want to feature the photos and videos in your gallery, we’ve got you covered. We also update your WordPress, plugins and theme every month.

Google paid ad management

We set up and manage your Google paid ad campaign, so you know which keywords and ads are turning into calls and leads. Never overspend on ads.

AI search visibility

Buyers now ask ChatGPT and Gemini for builder recommendations. We make sure your plans, communities and reviews are clear enough for AI tools to recommend you, and we report the AI traffic you get each month.

Easy-to-read reporting

Each month we send simple reporting on rankings, reviews, citations, traffic, conversions and any paid ads, with the important points summarized in plain English.

Builder 20 Club discount

Compare the Builders 20 Club

Builder 20 Club members get our full local marketing package for builders at a discount compared with regular-price local marketing.

Ask about pricing

Builders 20 Club marketing includes

  • Google Business Profile optimization
  • Review management
  • Citations & data aggregators
  • On-page SEO
  • AI search optimization (GEO)
  • Image optimization
  • Error resolution
  • Schema
  • Page speed
  • Monthly reporting
  • Paid ad setup & management
  • Updating website, galleries & videos

Let’s fill your build calendar

Tell us about your homes, your buyers and where you build.

Get started