Meeting the Needs of a Specific Industry
Home Builder Marketing is Unique
Specializing to Builder Needs
Your Target Clientele
The builder who creates $2M+ custom luxury homes wants to attract a completely different buyer than a $400K first home builder. Those different clients consume information differently, hang out on different websites, and need to be marketed to differently.
Design-Build or Design-Bid-Build
If you have an architect on staff or have a set of plans already created, then we need to grab the attention of the buyer at an earlier phase than a buyer who already has plans from an architect.
Communities and Build on Your Own Lot
Being an approved builder in a community allows us to market the community itself capturing more attention. Likewise, if you build on their lot, we want to market that service to people with existing land.
Your Google My Business page is as important to your local search rankings as your website! Because of this we perform Google My Business SEO each month, including:
- Choosing the Best Categories
- Crafting your Description and Services
- Setting Hours, Messaging, and Q&As
- Adding Photos Regularly
- Weekly Google Posts to Showcase New Galleries, Blog Posts, Model Homes or Events
Review Management
Reviews can really make or break a builder. Unlike other types of small businesses who may get 20-30 customers a day, builders may only have 10-30 clients in a year.
That’s why you need someone in your corner to monitor reviews around the Web, help you get new reviews, and deal with the turkeys who post fake reviews.
Businesses with more than the average number of reviews across all review sites bring in 54% more in annual revenue.
Establishing Authority
We Build Your Citations
We submit your company to all major Data Aggregators and hundreds of the most powerful citation sites.
Keyword Research
We find the best keywords for your location and services
Headings & Text
We format the headings and text for users and engines
Titles & Metas
Your pages' titles and meta descriptions are vital to success
Image Optimization
Images are optimized for speed and image search
The core of Search
On-Page SEO
We optimize the title, meta description, heading tags, and images on each page to tell Google and Bing who you are and what you do, so the right visitors find you.
Technical SEO
Errors,
Schema,
Page Speed...Oh My!
We handle all the technical issues on your website, so you don’t have to.
Keeping Your site Fresh
Website & Gallery Updates
When you’ve completed a build and want to feature those photos and videos in your gallery, we’ve got you covered!
And, we’ll update your WordPress, Plugins, and Theme on a monthly basis.
NEver Overspend on Ads
Google Paid Ad Management
As a Builder 20 client, we’ll setup and manage your Google paid ad campaign, so you know which keywords and ads are converting into calls and leads.
making sense of results
Easy to Read
Reporting
Each month we send you simple, straightforward reporting on rankings, reviews, citations, traffic, conversions, and any paid ad campaign you’re running.
And, we pull out the important points and summarize everything in plain English.
Compare the Builder 20 Club Discount
Builder 20 Club Marketing
No Contracts-
Google My Business Optimization
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Review Management
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Citations & Data Aggregators
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On-Page SEO
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Image Optimization
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Error Resolution
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Schema
-
Page Speed
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Monthly Reporting
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Paid Ad Setup & Management
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Updating Website, Galleries, & Videos
Regular Price Local Marketing
No Contracts-
Google My Business Optimization
-
Review Management
-
Citations & Data Aggregators
-
On-Page SEO
-
Image Optimization
-
Error Resolution
-
Schema
-
Page Speed
-
Monthly Reporting
-
Paid Ad Setup & Management
-
Updating Website, Galleries, & Videos
