Atlantic Beach eased back at the very top: 30 keywords sit at #1, down from 38, and those 8 moved into the 2 to 5 group rather than dropping away. Your core terms are untouched, with ‘iphone repair’, ‘phone repair near me’, ‘screen repair’ and ‘cell phone repair Atlantic Beach’ all still at #1. Map pack coverage is holding at 88.9%.
You own the beaches corridor on the map, showing #1 straight down through Atlantic Beach and Neptune Beach. It thins going inland to the west, where you run #2 to #5, and to the south toward Jacksonville Beach at #3 to #5. Phone and tablet terms held steady, ‘tablet repair’ at 1.3 and ‘iphone repair’ at 1.7, while computer and game console repair slipped a few spots.
Murabella gave back last month’s record: your #1 count came down from 55 to 18, with 17 of those settling into the 2 to 5 range and a larger group slipping further back. Every ‘Murabella’ term is still yours at #1, covering cell phone, iphone, tablet, laptop, computer, screen and game console repair. Map pack coverage is at 50%, so the wider St. Augustine terms are where the ground went.
Your #1 ranking held across all keywords and game console keywords increased this month.
Orange Park keeps inching forward where it matters: keywords not ranking at all fell again from 99 to 90, and your 11 to 20 group grew from 16 terms to 21. The top end was flat, with 11 keywords in the top 5 and 18 in the 6 to 10 range, and still no #1s in this crowded market. The base keeps widening, which is what has to happen before the top spots come.
The Orange Park grid slipped across the board this month. ‘Tablet repair’ is still your strongest at a 5.4 average with ‘tablet repair near me’ at 4.8, while ‘cell phone repair’ eased to 15.4 and ‘iphone repair’ to 12.4. This location is up against long established shops, so the grid will move slowly until the review count and local links build up.
Traffic grew again in August to 1,427 visits, up 4.8%, and people stayed 24% longer. The growth came from search: 856 visits from Google search overall, with your Google Business Profiles sending 252 (up 26%) and the St. Augustine profile another 108 (up 29%). The Murabella page rose 14% to 191 views and the instant quote page stayed your busiest at 529.
AI traffic more than doubled in August to 15 visits, 14 from ChatGPT and 1 from Gemini. They are also the most engaged visitors you get, averaging four and a half minutes on the site. Most went to your instant quote page and the Atlantic Blvd and Murabella location pages.
Social was up 26% in August to 34 visits, with Yelp still doing the heavy lifting at 20 across desktop and mobile. Facebook jumped to 9 visits between its links and Instagram sent 5. The Yelp visitors mostly landed on your St. Augustine and Ponte Vedra Beach pages.
Atlantic Beach added 8 new Google reviews in August, all of them 5 star, with several naming you and Steve. That keeps you at a 4.84 average across 198 reviews. One 1 star review did land on September 1st about a prepaid battery order, but your reply was spot on.
Another heavy month at Murabella with 21 new reviews in August, 17 of them 5 star. Four were negative (two at 2 stars and two at 1 star), so those tickets are worth a look. Your overall rating is 4.90 across 252 reviews, 96% of them five star.
Orange Park picked up 6 new Google reviews in August, every one of them 5 star. That takes this newer location to 32 reviews and keeps the perfect 5.0 average intact. Steady review flow is exactly what this location needs to climb the map.
Your ads had a stronger month: 712 clicks (up 2.2%) turned into 300 phone calls, up 16%, at about $5 per call. Click through rate improved 17% while cost per click held around $2.15 on $1,534 of spend. ‘Phone repair’ is doing most of the work with 275 clicks and 113 calls, and 96% of your clicks come from mobile.
