December 2025 Report

SEARCH RANKINGS

We are seeing a slight dip in rankings overall (1%), with a drop in organic search results, but an increase in local rankings. We want all types of search rankings to increase, but local is more important these days since they are usually the first to show up on mobile and the local 3 map pack is at the top on desktop.

LOCAL SEARCH GRID

We’re showing an average 2.8 map ranking across keywords.

WEBSITE TRAFFIC

Traffic is up 8% in November primarily from Direct traffic and the new Scotchman Summit property has new traffic and the Timber Ridge Ranch has a jump in new visits.
I removed the bot traffic we saw last month.

SOCIAL MEDIA TRAFFIC

Social traffic is up 63% in November primarily from Instagram.

REVIEWS

No new reviews.

GOOGLE COMPETITOR SPAM

We successfully removed name and address spam from 3 competitors on Google.