Your rankings had a strong month. You held all 162 of your #1 rankings on core terms, with ‘home builder’ and ‘luxury home builders near me’ newly climbing into the top spot (alongside custom home builder, custom builders, and luxury custom home builder). Most of your gains were in Google’s organic results in both mobile and desktop. You now hold Google’s local map pack across 97.5% of the keywords, essentially full coverage.
You hold a #1 spot for all keywords throughout the map, with the exception of the bottom left corner by Shawnee and Muncie. This is to be expected since it is the furthest point on the map from your physical location.
Traffic dropped 24% from all sources
Traffic bounced back strongly this month, up about 44% to 980 visits. Search traffic, primarily from your Google Local Profile, led the way (up 33% and by far your biggest source), and organic social more than doubled. Your homepage drew the most views, with the models and plans and Winslow home plan pages also climbing. A solid rebound from last month.
AI-referred traffic dipped this month to just 4 visits, all from ChatGPT. These numbers are tiny, so month-to-month swings are normal, but it is worth watching as AI search keeps growing.
Conversions had a standout month, jumping to 40. The surge came almost entirely from your Google Business Profile, which drove 31 of the 40. Email clicks and contact form submissions both rose sharply, so more people found you on Google and reached out directly.
Social traffic jumped this month, up about 270% to 233 visits. Facebook was the main driver, with around 190 visits across its sources, and Instagram and Houzz also chipped in. A strong turnaround from last month.
No new reviews came in this month.