Denver picked up ground at the top this month: you now hold 140 keywords at #1, six more than August, and 16 keywords reached #1 for the first time, including ‘custom home builders Denver CO’ and ‘Denver CO home builders’. Almost all of those wins came in the Google map pack rather than regular search. Further down the list a batch of keywords slipped out of the top 5, and your map pack coverage eased slightly to 79.3%.
You’ll also see later in the report you rank much better than any of the competitors you mentioned including Sattler, Diamond, and Chalet.
Boulder finished with 28 keywords in the #1 spot, one fewer than August, but page one got noticeably stronger: your #6-10 group grew from 18 keywords to 29. ‘Custom home builder’ climbed 28 places into the top 10 on regular Google search, with ‘custom home builders’ and ‘custom homes builders’ moving up alongside it. ‘Luxury home builder’ and ‘custom luxury home builders’ are both back at #1.
On the map you are #1 across the whole central and eastern metro, from Denver through Aurora and south past Castle Pines. The western foothills column is the soft spot, running #2 to #3 around Golden and Evergreen and dropping to #6 in the far northwest corner toward Boulder, where builders based out that way sit closer to the searcher. Four of your five grid keywords improved, and ‘Denver luxury home builder’ is now a perfect 1.0 average.
Traffic eased back in August to 1,112 visits, down 3.6%. Search traffic, primarily from your Google Local Profile, brought 603 of those (down 6.7%), while direct visits held steady at 471.
AI traffic stayed small in August at 4 visits, down from 6. ChatGPT sent 3 of them and Microsoft Copilot showed up for the first time with 1. Those visitors did not linger this time, averaging under 30 seconds, mostly on your homepage.
Conversions settled back to 73 in August after July’s jump, down 21.5%. The encouraging piece is video: completed views rose 88% to 15, so more people are watching all the way through. Contact form submissions held flat at 7, and Google search still drove the most conversions at 40.
Social visits edged up 6.3% to 34 in August. Instagram doubled to 10 and is now your strongest social source, with Houzz right behind at 9 and Pinterest up 50% to 6. Facebook was the one that pulled back, down to 2.
No new reviews came in during August. You are steady at 4.83 stars across 93 reviews, 97% of them five stars, with Houzz accounting for just over half. Your newest review still dates to January, so this is the area worth a nudge.
We successfully removed the location spam from GJ Gardner’s Google Profile.
