New Years Day, when this report ran, has affected the rankings slightly showing a loss of 25 #1s in the Google Local finder, whereas the the other Google rankings are all still showing #1s. This usually means it was because of holiday hours affecting the rankings, which simply means during a normal business day, these rankings will return.
The Paid Social campaign provided a big jump in traffic primarily from Facebook, and a 76% increase in Paid Search traffic.
No AI traffic in December.
Google provided a big boost in conversions (147% increase) in the form of calls and emails from the site.
Big jumps in facebook traffic from the paid campaign in December.
