ColoHouse Marketing

I’ve included the agreed objectives and scope of work below for the two websites we are starting with. We can add Netrouting whenever you are ready.

ColoHouse.com

There have been significant rankings drop in organic and local rankings on Google, as shown in this report. Restoring both local maps rankings and organic rankings would be the primary objectives.

Objective: Local/Maps Search Rankings

• Overhaul of Local On-Page SEO including:
  • Titles
  • Heading Tags
  • Meta Descriptions
• Update Google My Business page
  • Add weekly posts
  • Add images monthly
• Report and Remove Competitor Google My Business Spam
  • InfoRelay is currently keyword stuffing their GMB listing
  • Carrierhouse is currently keyword stuffing their GMB listing
  • We will report these violations to Google, who will likely remove the competitor
• Add Local Business Schema

Objective: Organic (Regular) Search Rankings

• Overhaul of On-Page SEO including:
  • Titles
  • Heading Tags
  • Meta Descriptions
  • Content Length
  • Body Copy Keyword Density
• Add Internal Links between pages
• Add FAQ schema
• Improve Pagespeed – Currently 8+ seconds
  • Add CDN and First Byte Time
  • Lazy Load Videos

Colohouse.nl

The Dutch version of the Colohouse site requires all SEO methods including local citation building, link building, internal linking, on-page SEO, schema, page speed optimization

Objective: Local/Maps Search Rankings

• Needs 50+ Citations including:
  • Infobel
  • DeTelefoongids
  • FBG
  • GoudenGids
  • NederlandinBedrijf
• Overhaul of Local On-Page SEO including:
  • Titles
  • Heading Tags
  • Meta Descriptions
• Update Google My Business page
  • Add weekly posts
  • Add images monthly
• Add Local Business Schema

Objective: Organic (Regular) Search Rankings

• Overhaul of On-Page SEO including:
  • Titles
  • Heading Tags
  • Meta Descriptions
  • Content Length
  • Body Copy Keyword Density
• Needs Quality Relevant Links including:
  • Colocation Directories like Hostinginnederland.nl
  • Press Release Sites
  • Partnership Sites like IXReach.com
• Add Internal Links between pages
• Improve Pagespeed – Currently 6+ seconds
  • Add CDN and Improve First Byte Time
  • Lazy Load Videos